Using the right search engine optimization tools can make a huge difference in your site’s position in the search engines. They can make your life easier — that’s all there is to it! Using the right tools is very crucial, however.
Before we get into tools that are good for you to use, we’re going to discuss tools that you should steer clear of. The first of these is the auto blog commenting software. Every blog owner knows how annoying it is to get comments that are obviously automated and don’t even make sense according to what the site is about! There is no sane marketer in the world who would approve a comment like this — which means that auto submission of comments are not worth your time at all.
Other things you should stay away from (even if you think they will make your life easier) are content spinners. These are supposed to take one article and turn it into dozens, hundreds, or even thousands of different articles. While this sounds good, all it does is fill the Internet with junk. Half of the resulting articles don’t even make sense — which Google is well aware of! This might work to a certain degree in the short term, but don’t expect spun articles to last for the long haul.
Keyword research tools are search engine optimization tools that are good to use. You can find Google’s own (free) tool by searching for “Google keyword tool”. Another great one (paid) is Market Samurai, which does a lot more than just keyword research. SeoCockpit is another great one, though it requires a monthly subscription. Word tracker is also very popular, and it requires a subscription payment as well. Read reviews on these different keyword tools to find the one that is right for you.
Another tool that might be worth your time is RSS feed submission software. Blogs automatically have RSS feeds, but your static site might not. Even so, you can easily add an RSS feed to any website — this is something that few marketers know, which means you will be ahead of the game! By submitting your RSS feed to different directories, you will be getting more exposure and more backlinks to your website.
Social bookmarking tools have also been popular for a couple of years now. However, their effectiveness has declined a lot, in many SEO Brisbane expert’s opinions. You can pick some of these up relatively cheaply, so you may want to give one a try in hopes that some of the bookmarks “stick” and result in more backlinks.
This is just the tip of the iceberg when it comes to search engine optimization tools. Do some research into the ones that are going to be beneficial for you, and you can build your collection of tools over time so you become a force to be reckoned with in the SEO world!